Tuesday, January 3, 2012

Maxim - Communicate in the 2nd person

Communicate in the 2nd person.
As the diagram reads, this reminder to communicate in the 2nd person so you focus on the recipient of the message.  What will the reader want to know? What's important to them?  Not 100% recalling how this was arrived at, it could be a tangential application of any number of Dale Carnegie' topics, but actually is more likely due to a pet peeve of seeing emails overwhelmed with "I's.