Snippet for launching an Click-Once application

While a less common deployment scenario, perhaps. This code will launch an application installed through Click-Once. (Notably, assuming it is already installed)

Dim runningProc As System.Diagnostics.Process
runningProc = New
System.Diagnostics.Process

'Do not receive an event when the process
exists
runningProc.EnableRaisingEvents = False

runningProc.Start("c:\Documents and Settings\" & UserName &
"\Start Menu\AppName.appref-ms")

What is an "Application Reference"?